ioana lahr creative

Client: ADLER
Agency: RCKT.
Role: Creative Director

#tvc #campaign #digital #fashion

Leading brands into the digital age also means positioning them for younger target groups and finding the right messages for digital channels. We tackled exactly this requirement alongside the fashion house Adler. Starting point was a TV spot, placed in a fancy restauran along 6 more spots telling the same story from different points of view. Around the spots we created a 360° campaign including banners, SoMe posts / ads and a gif generator to present the new face of Adler and refresh the brand, while keeping a balance between currently committed customers and people that possibly never considered ADLER as a potential shopping destination.