Client: Messe Frankfurt.
Role: Creative Director
#CI #branding #website #digital
As the lead agency for dexperty, the digital department of Messe Frankfurt, we developed the brand positioning and corporate design. The challenge: positioning dexperty within the fair ecosystem of Messe Frankfurt. In various workshops we evaluated the brand purpose and storyline of dexperty and created the whole brand experience. The main visual differentiator: tangible storytelling through illustrations and artwork. The whole new brand appearance was rolled out internally and externally in 2016.