Client: IKEA
Agency: Thjnk
Role: Freelance Creative (Concept)
#film #tvc #digital #campaign #worklifesleepbalance
What happens with our dreams when we dont sleep anyomore? I came up with this concept that is emphasizing the importance of enough sleep in our fast paste world for the 2019 Ikea bedroom collection.
![](https://freight.cargo.site/t/original/i/6eef23124acfe496c556b824df6cee1d3cb7bd20f901144b0584222d993368d2/2000x2000-sleep-reaction-gif-whats-happening-kurz.gif)