ioana lahr creative

Client: Triprebel
Agency: RCKT.
Role: Creative Director

#tvc #campaign #digital #travel

This was my first TV spot at RCKT. for the travel startup Triprebel, which was broadcast on the channels of the ProSiebenSat.1 media group in January 2016.

It was the central part of a comprehensive brand awareness campaign and was successfully extended on Triprebel’s website and social media channels. The unconventional infomercial and the unique look of the spot were chosen deliberately to separate the startup from traditional travel service portals and to be accessible to a young target group. The RCKT in-house production contributed to Triprebel exceeding its crowdfunding target by 200%.