Client: ADAC
Agency: RCKT.
Role: Creative Director
#film #tvc #digital #campaign #mobility #insurance
The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car?
Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help.
Client: Foodspring
Agency: RCKT.
Role: Creative Director
#film #tvc #campaign #digital #fitness #food #fashion
For the fitness food brand Foodspring, we developed a complete 360° campaign under the tagline #MyBodyMyBuddy, consisting of seven TV adverts, a comprehensive social media campaign, and an original song. The strategic idea was based on the principle of focussing on user needs, rather than product attributes: the high-quality content with an emphasis on positive body image touches a nerve with the target group. Through typical actors and the original Foodspring song, we created a distinctive audio-visual world, which was successfully extended via digital channels. After the resounding success of the TV spot and high demand on YouTube, the campaign song “My Body My Buddy” was released on Spotify.
Client: IKEA
Agency: Thjnk
Role: Freelance Creative (Concept)
#film #tvc #digital #campaign #worklifesleepbalance
What happens with our dreams when we dont sleep anyomore? I came up with this concept that is emphasizing the importance of enough sleep in our fast paste world for the 2019 Ikea bedroom collection.
Client: NIKE
Agency: VCCP
Role: Art Director
#campaign #activation #football #graphicdesign #outdoor #fashion
While I was at VCCP, I worked on various campaigns for Nike, some which included the Boateng brothers and Mario Gomez.
Client: Google
Agency: 72andsunny
Role: Freelance Creative
#film #tvc #digital #campaign #UGC
In this campaign for Google Germany we created UGC looking content to showcase what people might be looking for this Summer and how Google Search can help you find it.