https://ioanalahr.com ioana lahr creative Tue, 14 Jan 2020 13:17:26 +0000 https://ioanalahr.com en https://ioanalahr.com/Home Mon, 25 Jun 2018 13:08:19 +0000 ioana lahr creative https://ioanalahr.com/Home MADE WITH &lt;3&nbsp; https://ioanalahr.com/ADAC Mon, 25 Jun 2018 16:46:34 +0000 ioana lahr creative https://ioanalahr.com/ADAC Client: ADACAgency: RCKT.Role: Creative Director #film #tvc #digital #campaign #mobility #insurance&nbsp; The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car?Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. <img width="1280" height="995" width_o="1280" height_o="995" data-src="https://freight.cargo.site/t/original/i/5c1eb78e9f31052bd20c45f839bad9b5e9d2b899f05a8151cb2b506f3683509c/Desktop-Landscape-Copy-9.png" data-mid="19966873" border="0" src="https://freight.cargo.site/w/1000/i/5c1eb78e9f31052bd20c45f839bad9b5e9d2b899f05a8151cb2b506f3683509c/Desktop-Landscape-Copy-9.png" /> <img width="1280" height="850" width_o="1280" height_o="850" data-src="https://freight.cargo.site/t/original/i/7de30b79c5ca60d187ae5294283a3bd262ef0bc2abaca2ad8c83bd169031ce96/Desktop-Landscape-Copy-10.png" data-mid="19966872" border="0" src="https://freight.cargo.site/w/1000/i/7de30b79c5ca60d187ae5294283a3bd262ef0bc2abaca2ad8c83bd169031ce96/Desktop-Landscape-Copy-10.png" /> https://ioanalahr.com/FOODSPRING Tue, 26 Jun 2018 12:46:28 +0000 ioana lahr creative https://ioanalahr.com/FOODSPRING Client: FoodspringAgency: RCKT.Role: Creative Director #film #tvc #campaign #digital #fitness #food #fashion For the fitness food brand Foodspring, we developed a complete 360° campaign under the tagline #MyBodyMyBuddy, consisting of seven TV adverts, a comprehensive social media campaign, and an original song. The strategic idea was based on the principle of focussing on user needs, rather than product attributes: the high-quality content with an emphasis on positive body image touches a nerve with the target group. Through typical actors and the original Foodspring song, we created a distinctive audio-visual world, which was successfully extended via digital channels. After the resounding success of the TV spot and high demand on YouTube, the campaign song “My Body My Buddy” was released on Spotify. <img width="341" height="192" width_o="341" height_o="192" data-src="https://freight.cargo.site/t/original/i/43fe50282d6e50e3347b80e1325c263b5ee73bf4c6f2ca2f09aa80c187df9c8e/Bildschirmfoto-2017-03-07-um-13.18.24.png" data-mid="19182163" border="0" src="https://freight.cargo.site/w/341/i/43fe50282d6e50e3347b80e1325c263b5ee73bf4c6f2ca2f09aa80c187df9c8e/Bildschirmfoto-2017-03-07-um-13.18.24.png" />&nbsp; <img width="341" height="192" width_o="341" height_o="192" data-src="https://freight.cargo.site/t/original/i/4380173dc942f3d89aaa54f4f939946f93866f91761dc4081d873661b9564f06/Bildschirmfoto-2017-03-07-um-13.24.00.png" data-mid="19182168" border="0" src="https://freight.cargo.site/w/341/i/4380173dc942f3d89aaa54f4f939946f93866f91761dc4081d873661b9564f06/Bildschirmfoto-2017-03-07-um-13.24.00.png" />&nbsp; <img width="341" height="192" width_o="341" height_o="192" data-src="https://freight.cargo.site/t/original/i/921ce6f6f60b365ae8be0d09da02348a725c6c6e6c1e28cd3d74d1342648d8e9/Bildschirmfoto-2017-03-07-um-13.22.23.png" data-mid="19182165" border="0" src="https://freight.cargo.site/w/341/i/921ce6f6f60b365ae8be0d09da02348a725c6c6e6c1e28cd3d74d1342648d8e9/Bildschirmfoto-2017-03-07-um-13.22.23.png" />&nbsp; <img width="341" height="192" width_o="341" height_o="192" data-src="https://freight.cargo.site/t/original/i/be4d15875fc8420365df9e4e3ec79b75f521b34a70981c3bed349b4b2017d161/Bildschirmfoto-2017-03-07-um-13.23.30.png" data-mid="19182167" border="0" src="https://freight.cargo.site/w/341/i/be4d15875fc8420365df9e4e3ec79b75f521b34a70981c3bed349b4b2017d161/Bildschirmfoto-2017-03-07-um-13.23.30.png" /> &nbsp;<img width="1280" height="1305" width_o="1280" height_o="1305" data-src="https://freight.cargo.site/t/original/i/ad7c72164af6278c4f6184644db237e71dde44a6de38d1a592cb602d4bef95d7/Desktop-Landscape-Copy-24.png" data-mid="19970018" border="0" src="https://freight.cargo.site/w/1000/i/ad7c72164af6278c4f6184644db237e71dde44a6de38d1a592cb602d4bef95d7/Desktop-Landscape-Copy-24.png" /> <img width="260" height="260" width_o="260" height_o="260" data-src="https://freight.cargo.site/t/original/i/71669af40ca40a80de09063b0b08b1af696ac72d3a862fbd6acf4718b8b07791/love-1.gif" data-mid="19967868" border="0" data-scale="48" src="https://freight.cargo.site/w/260/i/71669af40ca40a80de09063b0b08b1af696ac72d3a862fbd6acf4718b8b07791/love-1.gif" /><img width="260" height="260" width_o="260" height_o="260" data-src="https://freight.cargo.site/t/original/i/6c8176e5b96308c90a36eaea65098866319de9a56322e0aaced9643424f3f709/push-1.gif" data-mid="19967869" border="0" src="https://freight.cargo.site/w/260/i/6c8176e5b96308c90a36eaea65098866319de9a56322e0aaced9643424f3f709/push-1.gif" /><img width="260" height="260" width_o="260" height_o="260" data-src="https://freight.cargo.site/t/original/i/703aaf4cfefa601110f92b917ab54a29bcd2121d41ae526be084f963c33a1b74/shape-1.gif" data-mid="19967871" border="0" src="https://freight.cargo.site/w/260/i/703aaf4cfefa601110f92b917ab54a29bcd2121d41ae526be084f963c33a1b74/shape-1.gif" /><img width="260" height="260" width_o="260" height_o="260" data-src="https://freight.cargo.site/t/original/i/5243032549b1447318d2ce6db3edbb1e014297752302150666fa691f31695b1a/shake-1.gif" data-mid="19967870" border="0" src="https://freight.cargo.site/w/260/i/5243032549b1447318d2ce6db3edbb1e014297752302150666fa691f31695b1a/shake-1.gif" /><img width="260" height="260" width_o="260" height_o="260" data-src="https://freight.cargo.site/t/original/i/a3ddc2d6b398afd41ada8b4f275c1bf80f068fc24d20ebef4ff3ef8989fc3922/touch-1.gif" data-mid="19967872" border="0" src="https://freight.cargo.site/w/260/i/a3ddc2d6b398afd41ada8b4f275c1bf80f068fc24d20ebef4ff3ef8989fc3922/touch-1.gif" /><img width="260" height="260" width_o="260" height_o="260" data-src="https://freight.cargo.site/t/original/i/30f9699eb3e85c6b9628a57901abceab8a69685c947ad440b731a443227493c3/work-1.gif" data-mid="19967873" border="0" src="https://freight.cargo.site/w/260/i/30f9699eb3e85c6b9628a57901abceab8a69685c947ad440b731a443227493c3/work-1.gif" /> <img width="3826" height="2728" width_o="3826" height_o="2728" data-src="https://freight.cargo.site/t/original/i/7ce4fe0210bd54ccff7b15bf32609f3aaaef02f7d9d394f800b2ceeb39f10233/OOH_FINAL_4.jpg" data-mid="19190533" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/7ce4fe0210bd54ccff7b15bf32609f3aaaef02f7d9d394f800b2ceeb39f10233/OOH_FINAL_4.jpg" /><img width="3826" height="2728" width_o="3826" height_o="2728" data-src="https://freight.cargo.site/t/original/i/4eddc3e79e414c2314832554c0b582f7148ccfcdcb6d371f7110afe3f7422288/OOH_FINAL_1.jpg" data-mid="19190524" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/4eddc3e79e414c2314832554c0b582f7148ccfcdcb6d371f7110afe3f7422288/OOH_FINAL_1.jpg" /> <img width="3826" height="2728" width_o="3826" height_o="2728" data-src="https://freight.cargo.site/t/original/i/4ee6ffeb7acaedbfc52602fd7c9f04c73c73bbaed0612b1ccf5d04d8c59da2cc/OOH_FINAL_2.jpg" data-mid="19190527" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/4ee6ffeb7acaedbfc52602fd7c9f04c73c73bbaed0612b1ccf5d04d8c59da2cc/OOH_FINAL_2.jpg" /><img width="3826" height="2728" width_o="3826" height_o="2728" data-src="https://freight.cargo.site/t/original/i/63ae2511369bd6c29cabfbef30f4c37d23c2af818cf64f0927f4b7bd30820368/OOH_FINAL_5.jpg" data-mid="19190535" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/63ae2511369bd6c29cabfbef30f4c37d23c2af818cf64f0927f4b7bd30820368/OOH_FINAL_5.jpg" /><img width="3826" height="2728" width_o="3826" height_o="2728" data-src="https://freight.cargo.site/t/original/i/8c920908ab0b60e4b205d7fedbae819822f185a7f00b94b6f665ac1cec6a42b6/OOH_FINAL_3.jpg" data-mid="19190530" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/8c920908ab0b60e4b205d7fedbae819822f185a7f00b94b6f665ac1cec6a42b6/OOH_FINAL_3.jpg" /> https://ioanalahr.com/IKEA Tue, 14 Jan 2020 12:46:56 +0000 ioana lahr creative https://ioanalahr.com/IKEA Client: IKEAAgency: Thjnk&nbsp;Role: Freelance Creative (Concept) #film #tvc #digital #campaign #worklifesleepbalance&nbsp; What happens with our dreams when we dont sleep anyomore? I came up with this concept&nbsp;that is emphasizing the importance of enough sleep in our fast paste world for the 2019 Ikea bedroom collection.&nbsp; <img width="400" height="300" width_o="400" height_o="300" data-src="https://freight.cargo.site/t/original/i/6eef23124acfe496c556b824df6cee1d3cb7bd20f901144b0584222d993368d2/2000x2000-sleep-reaction-gif-whats-happening-kurz.gif" data-mid="58620654" border="0" src="https://freight.cargo.site/w/400/i/6eef23124acfe496c556b824df6cee1d3cb7bd20f901144b0584222d993368d2/2000x2000-sleep-reaction-gif-whats-happening-kurz.gif" /> https://ioanalahr.com/NIKE Tue, 26 Jun 2018 13:21:36 +0000 ioana lahr creative https://ioanalahr.com/NIKE Client: NIKEAgency: VCCPRole: Art Director #campaign #activation #football #graphicdesign #outdoor #fashion While I was at VCCP, I worked on various campaigns for Nike, some which included the Boateng brothers and Mario Gomez. &nbsp; &nbsp; &nbsp;&nbsp;<img width="1456" height="968" width_o="1456" height_o="968" data-src="https://freight.cargo.site/t/original/i/5d1c63089406694b5680e19f16d0df93b13653b046cd20016417b1be9048c6bb/boateng1.jpg" data-mid="19187899" border="0" src="https://freight.cargo.site/w/1000/i/5d1c63089406694b5680e19f16d0df93b13653b046cd20016417b1be9048c6bb/boateng1.jpg" /><img width="1353" height="900" width_o="1353" height_o="900" data-src="https://freight.cargo.site/t/original/i/a0500bd2df7eb1d2613b381a692cc7f013b9654df88279ca4d5c01b41e6c8617/boateng4.jpg" data-mid="19971137" border="0" src="https://freight.cargo.site/w/1000/i/a0500bd2df7eb1d2613b381a692cc7f013b9654df88279ca4d5c01b41e6c8617/boateng4.jpg" /><img width="1178" height="771" width_o="1178" height_o="771" data-src="https://freight.cargo.site/t/original/i/eeb6d925a1c78ed26f84a420bdfe9845faf68e08956a3fc8a1606e3a906f6f73/boatengs-wandgemaelde.jpg" data-mid="19189068" border="0" src="https://freight.cargo.site/w/1000/i/eeb6d925a1c78ed26f84a420bdfe9845faf68e08956a3fc8a1606e3a906f6f73/boatengs-wandgemaelde.jpg" /><img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/3f2da5145008706fc9483eb44c50f92b18d674cc74a99da6fe4313f2929380be/gotze10.jpg" data-mid="19186712" border="0" src="https://freight.cargo.site/w/1000/i/3f2da5145008706fc9483eb44c50f92b18d674cc74a99da6fe4313f2929380be/gotze10.jpg" /> <img width="1637" height="1134" width_o="1637" height_o="1134" data-src="https://freight.cargo.site/t/original/i/43deec2f6c376c622296ecdbfeb210c2fba19278cb86211c9a12b76269ca3fd8/GUTSNOGLORY.png" data-mid="19188988" border="0" src="https://freight.cargo.site/w/1000/i/43deec2f6c376c622296ecdbfeb210c2fba19278cb86211c9a12b76269ca3fd8/GUTSNOGLORY.png" /><img width="7014" height="4960" width_o="7014" height_o="4960" data-src="https://freight.cargo.site/t/original/i/58a8f12992104b4f7bf534b3a85d2653e8833e99e463e578211ef8501d029e58/nike_green.jpg" data-mid="19186711" border="0" src="https://freight.cargo.site/w/1000/i/58a8f12992104b4f7bf534b3a85d2653e8833e99e463e578211ef8501d029e58/nike_green.jpg" /> <img width="1800" height="1215" width_o="1800" height_o="1215" data-src="https://freight.cargo.site/t/original/i/9ea19bc719317684ab6cc99161d66936db823126325c18c58de08015f1c829d8/A023086-R1-13-15.jpg" data-mid="19187701" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9ea19bc719317684ab6cc99161d66936db823126325c18c58de08015f1c829d8/A023086-R1-13-15.jpg" /><img width="1800" height="1215" width_o="1800" height_o="1215" data-src="https://freight.cargo.site/t/original/i/a1ba8df8e8eecdd872f536e3ecb7173438184fe849ba9d213c1569582878ad57/A023086-R1-32-34.jpg" data-mid="19187819" border="0" src="https://freight.cargo.site/w/1000/i/a1ba8df8e8eecdd872f536e3ecb7173438184fe849ba9d213c1569582878ad57/A023086-R1-32-34.jpg" /> https://ioanalahr.com/GOOGLE Tue, 14 Jan 2020 13:17:26 +0000 ioana lahr creative https://ioanalahr.com/GOOGLE Client: Google&nbsp;Agency: 72andsunny&nbsp;Role: Freelance Creative #film #tvc #digital #campaign #UGC In this campaign for Google Germany we created UGC looking content to showcase what people might be looking for this Summer and how Google Search can help you find it.&nbsp; https://ioanalahr.com/ADLER Wed, 27 Jun 2018 09:02:32 +0000 ioana lahr creative https://ioanalahr.com/ADLER Client: ADLERAgency: RCKT.Role: Creative Director #tvc #campaign #digital #fashion Leading brands into the digital age also means positioning them for younger target groups and finding the right messages for digital channels. We tackled exactly this requirement alongside the fashion house Adler. Starting point was a TV spot, placed in a fancy restauran along 6 more spots telling the same story from different points of view. Around the spots we created a 360° campaign including banners, SoMe posts / ads and a gif generator to present the new face of Adler and refresh the brand, while keeping a balance between currently committed customers and people that possibly never considered ADLER as a potential shopping destination. <img width="300" height="169" width_o="300" height_o="169" data-src="https://freight.cargo.site/t/original/i/f7b10afaa24915d38e8be6f12720e3739ca54af74703fa59d7a13f2df96e5777/ADLER_THUMBS_6.jpg" data-mid="19971400" border="0" src="https://freight.cargo.site/w/300/i/f7b10afaa24915d38e8be6f12720e3739ca54af74703fa59d7a13f2df96e5777/ADLER_THUMBS_6.jpg" />&nbsp; <img width="300" height="169" width_o="300" height_o="169" data-src="https://freight.cargo.site/t/original/i/bcf100079ac1a625de5d6fdfabead23e44314919017fa671c24e9fc2605bab8e/ADLER_THUMBS_1.jpg" data-mid="19971401" border="0" src="https://freight.cargo.site/w/300/i/bcf100079ac1a625de5d6fdfabead23e44314919017fa671c24e9fc2605bab8e/ADLER_THUMBS_1.jpg" />&nbsp; <img width="300" height="169" width_o="300" height_o="169" data-src="https://freight.cargo.site/t/original/i/e3326cd3109481703388044765b85b6ccc2894b128b88ec812123e2ad6099caf/ADLER_THUMBS_3.jpg" data-mid="19971403" border="0" src="https://freight.cargo.site/w/300/i/e3326cd3109481703388044765b85b6ccc2894b128b88ec812123e2ad6099caf/ADLER_THUMBS_3.jpg" />&nbsp; <img width="300" height="169" width_o="300" height_o="169" data-src="https://freight.cargo.site/t/original/i/ab30b0ac6581365456b893408f78419b5c73eafccc6cb35c2f164a87d2643385/ADLER_THUMBS_2.jpg" data-mid="19971402" border="0" src="https://freight.cargo.site/w/300/i/ab30b0ac6581365456b893408f78419b5c73eafccc6cb35c2f164a87d2643385/ADLER_THUMBS_2.jpg" />&nbsp; <img width="300" height="169" width_o="300" height_o="169" data-src="https://freight.cargo.site/t/original/i/91a65e73a22f6bcac93fefc060b8be338b7bd4158aa938ad4f532c38a3d3700b/ADLER_THUMBS_5.jpg" data-mid="19971404" border="0" src="https://freight.cargo.site/w/300/i/91a65e73a22f6bcac93fefc060b8be338b7bd4158aa938ad4f532c38a3d3700b/ADLER_THUMBS_5.jpg" />&nbsp; <img width="300" height="169" width_o="300" height_o="169" data-src="https://freight.cargo.site/t/original/i/e0577e3cfed0f586b9a9c175c11c084b346daccc9dca8f9fdbdea9d8ecaa383d/ADLER_THUMBS_4.jpg" data-mid="19971405" border="0" src="https://freight.cargo.site/w/300/i/e0577e3cfed0f586b9a9c175c11c084b346daccc9dca8f9fdbdea9d8ecaa383d/ADLER_THUMBS_4.jpg" />&nbsp;&nbsp; https://ioanalahr.com/RCKT Tue, 26 Jun 2018 15:38:24 +0000 ioana lahr creative https://ioanalahr.com/RCKT <img width="3184" height="2332" width_o="3184" height_o="2332" data-src="https://freight.cargo.site/t/original/i/0790e200f164253f5a35b2bc533638ed63ee189d453831ace712b1bb7a53873f/RCKT_WEBSITE_2.gif" data-mid="19256413" border="0" src="https://freight.cargo.site/w/1000/i/0790e200f164253f5a35b2bc533638ed63ee189d453831ace712b1bb7a53873f/RCKT_WEBSITE_2.gif" /> Client: RCKT.Agency: RCKT.Role: Designer | Art Director | Creative Director &nbsp;#CI #branding #logo #website #UX #UI #digital #design I developped the CI of the agency RCKT. I did the logo and worked on the manifesto, branding guidelines and the agency Website. &nbsp; &nbsp; &nbsp; &nbsp; https://ioanalahr.com/FY Wed, 27 Jun 2018 08:39:05 +0000 ioana lahr creative https://ioanalahr.com/FY <img width="1000" height="732" width_o="1000" height_o="732" data-src="https://freight.cargo.site/t/original/i/3e6781bcc95fc6127d98b00821fe7ca82bd6c56df4999967d6ab0ed48f95cda1/FY_APP.jpg" data-mid="19975491" border="0" src="https://freight.cargo.site/w/1000/i/3e6781bcc95fc6127d98b00821fe7ca82bd6c56df4999967d6ab0ed48f95cda1/FY_APP.jpg" />&nbsp; Client: FYAgency: FreelancerRole: Art Director &nbsp;#UX #UI #interface #design #app In 2016, I was hired as a freelance Art Director to work with FY - an online accessories shop - on their mobile first app. I developed their UX and UI, and worked on their general branding. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; https://ioanalahr.com/TRIPREBEL Tue, 26 Jun 2018 14:56:35 +0000 ioana lahr creative https://ioanalahr.com/TRIPREBEL Client: TriprebelAgency: RCKT.Role: Creative Director #tvc #campaign #digital #travel This was my first TV spot at RCKT. for the travel startup Triprebel, which was broadcast on the channels of the ProSiebenSat.1 media group in January 2016. It was the central part of a comprehensive brand awareness campaign and was successfully extended on Triprebel’s website and social media channels. The unconventional infomercial and the unique look of the spot were chosen deliberately to separate the startup from traditional travel service portals and to be accessible to a young target group. The RCKT in-house production contributed to Triprebel exceeding its crowdfunding target by 200%. &nbsp; &nbsp; &nbsp; &nbsp;<img width="2048" height="479" width_o="2048" height_o="479" data-src="https://freight.cargo.site/t/original/i/0d51f791f29b610b3c74b655541b727e3d4e018c128366ecdd293e78a9f4dfec/Page-1.png" data-mid="19198156" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0d51f791f29b610b3c74b655541b727e3d4e018c128366ecdd293e78a9f4dfec/Page-1.png" />